Google buys Motorola for 7.65bn
Google announced yesterday that it will acquire Motorola Mobility for £7.65bn ($12.5bn). The deal is expected to be completed in late 2011 or early 2012. Buying hardware is rather unusual move for Google, but as the company explains: “The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing.”
The takeover is said to boost the rise of Google’s Android software in the smartphone market. The £7.65bn deal is Google’s biggest acquisition to date. Motorola is one of 39 manufacturers of handsets that use Google’s Android operating system. Other manufacturers, including HTC and Samsung, will be free to release phones using Google’s Android software. Motorola Mobility will be run as a separate business. Larry Page, Google chief executive officer, commented: “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”
The deal represents growing competition on the smartphone market and is said to be the biggest challenge yet to Apple, which has led the way in the smartphone market with the iPhone. It also comes just 6 months after Nokia signed a strategic deal with Microsoft in effort to increase their share in the market.
Motorola was the first mobile maker to partner with Google and release phones based on its Android operating system. Analysts predict that by the end of 2012 half of the world’s smartphones will be using Android software as manufacturers prefer adopting Android operating system rather that developing their own.

