Google Takes Mobile Printing Into The Cloud.
Definitely seeing accelerated movement into the Cloud being reported in the news these days! Alongside the likes of Amazon and Sage, for example, Google have not been slow to propel their own engine of change, as it were, with repeated announcements that printing from Google is taking to the Cloud.
This month, CloudPrint has been launched in beta, aimed primarily at mobile documents, which essentially means anywhere or at any time, a document in Google Docs or an email in Gmail can be opened via a mobile browser, ‘Print’ clicked from the drop down menu, and ready to be collected immediately upon arrival.
Driving the realisation that Cloud’s time has come is a combination of converging factors. Faster and wider broadband, cross-platform web technologies enabling multiple access, transfer and storage of unlimited complex data, and the increasing reliance on web channels or virtual platforms as an application resource in order to facilitate a proactive IT requirement.
We have already seen relatively straightforward consumer web based services, from hosted and web email, to online transactions, tax preparation, photo and album creation and today’s linking social networking sites in the continuing development of successful SaaS business applications.
Printing via your mobile represents another tangible example of adaptation to a ‘thin client’ approach to cloud computing, as is readily available via DesktopLive, where a basic monitor screen access to web based software (SaaS) removes the need for physical storage of application drivers and the connecting of hardware to software via a cable.
The end of the physically located desktop has been much talked about in recent times as the smartphone/tablet revolution continues and indeed, the Cloud, as a location-independent communications network is now really becoming better understood across the wider business community. But it’s likely that the static desktop will continue to operate alongside mobile, but increasingly more reliant on cloud based applications as data/media processes accelerate and complexify.
Analysts have predicted that with the arrival of increased high-speed bandwidth, which makes it practical to locate infrastructure remotely, and reacting to the current difficult economic climate, over three quarters of IT managers are said to favour SaaS and will move from a capital expenditure to opt, instead, for outsourcing IT by purchasing 40 per cent of their IT infrastructure as a service.
Gartner forecast that within 2 years, 12 per cent of the global software market will consist of Internet-based forms of SaaS and cloud computing offered by cloud vendors accompanied by intrinsic IT support . In addition, Cloud computing will, by necessity, intensify and enhance frameworks of greater cooperation and collaboration among a geographically-dispersed workforce at multiple locations, including any number of related associates outside a company firewall.
The prevailing consumer adoption of personal forms of cloud computing is inevitably, driving business to migrate to the cloud with adoption rates doubling from 2004 to 2008, with around a fifth of SMEs and a quarter of medium-size companies currently using SaaS.
According to a Gartner 2009 study, “ .. .nearly 90 per cent of organisations surveyed expect to maintain or grow their usage of software as a service (SaaS), citing cost-effectiveness and ease/speed of deployment as primary reasons for adoption.”
